Brightsign Case Study

Brightsign Case Study was profiled as a case study for Brightsign, as is currently featured as the Retail example on their site at the link below:

An excerpt of the case study reads:

“The initial deployment included more than 100 stores across the United States and in the United Kingdom, with plans in place to nearly double the number of stores following the success of the initial project. Each store required a custom design to suit the various spaces, and BrightSign’s HD and XD media players are powering every installation.

In many cases, screens are suspended using custom hardware, tiled together to create dramatic video walls that loom over shoppers as they browse Rag & Bone’s apparel. In other cases, video walls are placed in display windows, facing outward to attract nearby pedestrians. Highlighted installations include:

New York City: Rag & Bone unveiled installations in all of its New York locations during Fashion Week, including an imposing 15-screen video wall in its Soho location.

Los Angeles: A total of 12 screens are at work in Rag & Bone’s Los Angeles shop.”

This rollout was part of a subcontract with Visual Marketing Partners, for Rag + Bone. The client continues to use the installation in most locations, and has leveraged this visibility to work with creatives like Michael Pitt, Thom Yorke, and Malgosia Bela. Digital signage is now a brand canvas for photography, moving image and short film.

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