{"id":1536,"date":"2017-11-10T23:01:32","date_gmt":"2017-11-10T23:01:32","guid":{"rendered":"http:\/\/multo.com\/?p=1536"},"modified":"2022-03-15T00:32:59","modified_gmt":"2022-03-15T00:32:59","slug":"av-network-profiles-multo-com","status":"publish","type":"post","link":"https:\/\/multo.com\/index.php\/2017\/11\/10\/av-network-profiles-multo-com\/","title":{"rendered":"AV Network: Multo.com"},"content":{"rendered":"

Multo.com was recently profiled<\/a> on AV Network @scnmagazine – see the article below.<\/p>\n

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Name:\u00a0<\/strong>Melissa Ulto
\nCompany:\u00a0<\/strong>MULTO.com<\/a>
\nTitle:\u00a0<\/strong>Founder
\nIn the Works:\u00a0<\/strong>MULTO.com<\/a>\u00a0exists to create digital signage installations, including digital marketing and web content.<\/p>\n

Melissa Ulto is redefining what it means to be a systems integrator.<\/p>\n

The NYC-based video designer\/creative director and founder of\u00a0MULTO.com<\/a>\u00a0dubs herself a \u201chybrid,\u201d blending aspects of the creative with the technical in her projects. \u201cVideo design entails creating environments where video is an ambient element for any sort of production or retail space; it augments storytelling about an event or a product.\u201d<\/p>\n

In the theater, it can replace and enhance traditional sets, said Ulto, who has designed for off-Broadway, immersive theater, popups, and other events. \u201cIt\u2019s taken me around the world, although, as with any creative business, it\u2019s feast or famine.\u201d<\/p>\n

MULTO.com<\/a>, which she founded in 2003, is a digital marketing agency specializing in digital signage installations and video wall design, furnishing technology and content, video marketing, content production, interactive installations, and web to IoT design.<\/p>\n

\u201cWhen I\u2019m doing a construction-level retail build of an AV system, I\u2019m the systems integrator,\u201d she said. \u201cI go in and evaluate what the client wants versus what technology is available. I contact the manufacturers directly through the B2B systems that allow me to connect to authorized dealers at a pricing level with small markups. I get manufacturer pricing plus that small markup from the authorized dealers.\u201d<\/p>\n