{"id":2344,"date":"2021-04-14T20:23:07","date_gmt":"2021-04-14T20:23:07","guid":{"rendered":"https:\/\/multo.com\/?p=2344"},"modified":"2021-04-14T20:46:07","modified_gmt":"2021-04-14T20:46:07","slug":"music-video-lettertoafriend","status":"publish","type":"post","link":"https:\/\/multo.com\/index.php\/2021\/04\/14\/music-video-lettertoafriend\/","title":{"rendered":"Music Video for Lee Taylor &#8211; A Letter For A Friend #LGBTQ #suicideawareness"},"content":{"rendered":"<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/536887684?byline=0&amp;portrait=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p><a href=\"https:\/\/vimeo.com\/536887684\">A Letter To A Friend &#8211; Lee Taylor\/Wild Woman Records<\/a> from <a href=\"https:\/\/vimeo.com\/multo\">Melissa Ulto<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>I partnered with my friend, Lee Taylor, on her song &#8220;Letter To A Friend&#8221;, and created this stock-only lyric music video. It was important to find a unifying theme for the visuals and use that as a through line. I focused on the lyrics about the beach and dreaming. The visuals easily followed, and the animation for the lyrics was created using water elements. The final step was grading and color treating the video content, to both maintain a unifying visual color palette, and to make sure the white text of the lyric animations would be visible. The result is a powerful LGBTQ+ suicide awareness music video that reminds those in crisis to pick up the phone.<\/p>\n<figure id=\"attachment_2346\" aria-describedby=\"caption-attachment-2346\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-2346\" src=\"http:\/\/multo.com\/wp-content\/uploads\/2021\/04\/A-Letter-To-A-Friend-Lee-Taylor_Wild-Woman-Records-low.gif\" alt=\"\" width=\"800\" \/><figcaption id=\"caption-attachment-2346\" class=\"wp-caption-text\">a gif of one of the key lyrics<\/figcaption><\/figure>\n<div id='gallery-1' class='gallery galleryid-2344 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.26-PM-1-1024x572.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-2347\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.26-PM-1-1024x572.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.26-PM-1-300x168.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.26-PM-1-768x429.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.26-PM-1-1536x858.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.26-PM-1.png 1861w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2347'>\n\t\t\t\twe open with a close up of the beach shoreline \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.57-PM-1024x573.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-2353\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.57-PM-1024x573.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.57-PM-300x168.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.57-PM-768x430.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.57-PM-1536x859.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.57-PM.png 1864w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2353'>\n\t\t\t\twe don&#8217;t hide this is a video for a gay man but instead celebrate it\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.35-PM-1024x571.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-2349\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.35-PM-1024x571.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.35-PM-300x167.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.35-PM-768x428.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.35-PM-1536x856.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.35-PM.png 1868w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2349'>\n\t\t\t\twe use water to show deeper emotional states\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.32-PM-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-2352\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.32-PM-1024x576.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.32-PM-300x169.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.32-PM-768x432.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.32-PM-1536x863.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.32-PM.png 1859w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2352'>\n\t\t\t\tbeach debris representing art \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.45-PM-1024x572.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-2351\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.45-PM-1024x572.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.45-PM-300x167.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.45-PM-768x429.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.45-PM-1536x857.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.08.45-PM.png 1865w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2351'>\n\t\t\t\tthe plea to phone over a ram&#8217;s skull\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.10-PM-1024x570.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-2350\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.10-PM-1024x570.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.10-PM-300x167.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.10-PM-768x428.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.10-PM-1536x856.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.09.10-PM.png 1865w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2350'>\n\t\t\t\tthe lonely question against a silhouette in the sunset\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.11.03-PM-1024x574.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-2348\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.11.03-PM-1024x574.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.11.03-PM-300x168.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.11.03-PM-768x431.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.11.03-PM-1536x862.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.11.03-PM.png 1863w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2348'>\n\t\t\t\twe end with another close up of the beach shoreline\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A Letter To A Friend &#8211; Lee Taylor\/Wild Woman Records from Melissa Ulto on Vimeo. &nbsp; I partnered with my friend, Lee Taylor, on her song &#8220;Letter To A Friend&#8221;, and created this stock-only lyric music video. It was important to find a unifying theme for the visuals and use that as a through line. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,228],"tags":[260,209,42,112,74,261,75,186,107,40,262,15,215,41],"class_list":["post-2344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movie","category-creative","category-vj-video-art","tag-animation","tag-art","tag-content-production","tag-lgbtq","tag-melissa-ulto","tag-motion-graphics","tag-multo","tag-music-video","tag-nyc","tag-production","tag-stock-video","tag-video","tag-video-art","tag-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Music Video for Lee Taylor - A Letter For A Friend #LGBTQ #suicideawareness - MULTO.com<\/title>\n<meta name=\"description\" content=\"I partnered with my friend, Lee Taylor, on her song &quot;Letter To A Friend&quot;, and created this stock-only lyric music video. 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It was important to find a unifying theme for the visuals and use that as a through line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/multo.com\/index.php\/2021\/04\/14\/music-video-lettertoafriend\/\" \/>\n<meta property=\"og:site_name\" content=\"MULTO.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/multoproductions\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T20:23:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T20:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/multo.com\/wp-content\/uploads\/2021\/04\/Screen-Shot-2021-04-14-at-4.07.26-PM-1024x572.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@miixxy\" \/>\n<meta name=\"twitter:site\" content=\"@miixxy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/multo.com\\\/index.php\\\/2021\\\/04\\\/14\\\/music-video-lettertoafriend\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/multo.com\\\/index.php\\\/2021\\\/04\\\/14\\\/music-video-lettertoafriend\\\/\"},\"author\":{\"name\":\"Melissa\",\"@id\":\"https:\\\/\\\/multo.com\\\/#\\\/schema\\\/person\\\/2a42b7c951686cec6d77d9d2ebefef07\"},\"headline\":\"Music Video for Lee Taylor &#8211; A Letter For A Friend #LGBTQ #suicideawareness\",\"datePublished\":\"2021-04-14T20:23:07+00:00\",\"dateModified\":\"2021-04-14T20:46:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/multo.com\\\/index.php\\\/2021\\\/04\\\/14\\\/music-video-lettertoafriend\\\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\\\/\\\/multo.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/multo.com\\\/index.php\\\/2021\\\/04\\\/14\\\/music-video-lettertoafriend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/multo.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Screen-Shot-2021-04-14-at-4.07.26-PM.png\",\"keywords\":[\"animation\",\"art\",\"content production\",\"lgbtq\",\"melissa ulto\",\"motion graphics\",\"multo\",\"music video\",\"nyc\",\"production\",\"stock video\",\"video\",\"video art\",\"video production\"],\"articleSection\":[\"Content Production\",\"Creative\",\"VJ\\\/Video Art\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/multo.com\\\/index.php\\\/2021\\\/04\\\/14\\\/music-video-lettertoafriend\\\/\",\"url\":\"https:\\\/\\\/multo.com\\\/index.php\\\/2021\\\/04\\\/14\\\/music-video-lettertoafriend\\\/\",\"name\":\"Music Video for Lee Taylor - A Letter For A Friend #LGBTQ #suicideawareness - MULTO.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/multo.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/multo.com\\\/index.php\\\/2021\\\/04\\\/14\\\/music-video-lettertoafriend\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/multo.com\\\/index.php\\\/2021\\\/04\\\/14\\\/music-video-lettertoafriend\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/multo.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Screen-Shot-2021-04-14-at-4.07.26-PM.png\",\"datePublished\":\"2021-04-14T20:23:07+00:00\",\"dateModified\":\"2021-04-14T20:46:07+00:00\",\"description\":\"I partnered with my friend, Lee Taylor, on her song \\\"Letter To A Friend\\\", and created this stock-only lyric music video. 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