{"id":2648,"date":"2022-03-15T00:02:25","date_gmt":"2022-03-15T00:02:25","guid":{"rendered":"https:\/\/multo.com\/?p=2648"},"modified":"2022-03-15T00:30:37","modified_gmt":"2022-03-15T00:30:37","slug":"case-study-the-lewis-spears-for-mayor-campaign","status":"publish","type":"post","link":"https:\/\/multo.com\/index.php\/2022\/03\/15\/case-study-the-lewis-spears-for-mayor-campaign\/","title":{"rendered":"Case Study &#8211; The Lewis Spears For Mayor Campaign"},"content":{"rendered":"<p><iframe title=\"LEWIS SPEARS CASE STUDY\" src=\"https:\/\/player.vimeo.com\/video\/686157046?h=16bd230161&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Multo.com has completed the Lewis Spears For Mayor Campaign Case Study. The video pulls together a clear picture of a vibrant, resourceful candidate, who leveraged local resources rather than party machine financing. The result, while not a win, was creating a powerful local impact, and challenging the incumbent to participate in what he had previously thought was a gimme, no challenger win. It also shows that with the right amount of time and a small jump in fundraising, Spears had the capacity to win.<\/p>\n<div id='gallery-1' class='gallery galleryid-2648 gallery-columns-1 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.47.18-PM.png'><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.47.18-PM-1024x536.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.47.18-PM-1024x536.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.47.18-PM-300x157.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.47.18-PM-768x402.png 768w, 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class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.26-PM-1024x570.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.26-PM-300x167.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.26-PM-768x428.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.26-PM-1536x856.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.26-PM.png 1673w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.40-PM.png'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.40-PM-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.40-PM-1024x576.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.40-PM-300x169.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.40-PM-768x432.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.40-PM-1536x863.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.40-PM.png 1667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.52-PM.png'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"447\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.52-PM-1024x572.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.52-PM-1024x572.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.52-PM-300x168.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.52-PM-768x429.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.52-PM-1536x858.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.48.52-PM.png 1668w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.05-PM.png'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.05-PM-1024x573.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.05-PM-1024x573.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.05-PM-300x168.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.05-PM-768x430.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.05-PM-1536x859.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.05-PM.png 1666w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.17-PM.png'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.17-PM-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.17-PM-1024x576.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.17-PM-300x169.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.17-PM-768x432.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.17-PM-1536x864.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.17-PM.png 1669w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.31-PM.png'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.31-PM-1024x574.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.31-PM-1024x574.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.31-PM-300x168.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.31-PM-768x430.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.31-PM-1536x860.png 1536w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.49.31-PM.png 1669w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multo.com has completed the Lewis Spears For Mayor Campaign Case Study. The video pulls together a clear picture of a vibrant, resourceful candidate, who leveraged local resources rather than party machine financing. The result, while not a win, was creating a powerful local impact, and challenging the incumbent to participate in what he had previously [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[281,326,5,4,319,308,172,264,304,1,3],"tags":[329,330,150,217,327,328,331,294],"class_list":["post-2648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activism","category-case-study","category-movie","category-creative","category-creative-direction","category-graphic-design","category-live-production","category-motion-graphics","category-press","category-updates","category-web","tag-campaign-management","tag-campaign-production","tag-case-study","tag-graphic-design","tag-infographic","tag-live-stream","tag-political-campaign","tag-political-campaign-site"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study - The Lewis Spears For Mayor Campaign - MULTO.com<\/title>\n<meta name=\"description\" content=\"Multo.com has completed the Lewis Spears For Mayor Campaign Case Study. The video pulls together a clear picture of a vibrant, resourceful candidate, who leveraged local resources rather than party machine financing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/multo.com\/index.php\/2022\/03\/15\/case-study-the-lewis-spears-for-mayor-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - The Lewis Spears For Mayor Campaign - MULTO.com\" \/>\n<meta property=\"og:description\" content=\"Multo.com has completed the Lewis Spears For Mayor Campaign Case Study. The video pulls together a clear picture of a vibrant, resourceful candidate, who leveraged local resources rather than party machine financing. The result, while not a win, was creating a powerful local impact, and challenging the incumbent to participate in what he had previously thought was a gimme, no challenger win. It also shows that with the right amount of time and a small jump in fundraising, Spears had the capacity to win.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/multo.com\/index.php\/2022\/03\/15\/case-study-the-lewis-spears-for-mayor-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"MULTO.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/multoproductions\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T00:02:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T00:30:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-14-at-7.50.23-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1674\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Multo.com has completed the Lewis Spears For Mayor Campaign Case Study. 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