{"id":2664,"date":"2022-03-15T21:55:08","date_gmt":"2022-03-15T21:55:08","guid":{"rendered":"https:\/\/multo.com\/?p=2664"},"modified":"2022-03-16T21:50:00","modified_gmt":"2022-03-16T21:50:00","slug":"spears-campaign-case-study-in-the-press","status":"publish","type":"post","link":"https:\/\/multo.com\/index.php\/2022\/03\/15\/spears-campaign-case-study-in-the-press\/","title":{"rendered":"Spears Campaign Case Study In The Press"},"content":{"rendered":"<p>A <a href=\"https:\/\/jcitytimes.com\/producer-releases-video-case-study-of-the-lewis-spears-campaign\/\">write up<\/a> about the Lewis Spears Campaign case study by Jersey City Times: \u201cProducer Melissa Ulto has just released a video case study that looks back at what she believes she and the Spears campaign were able to accomplish together.\u201d<\/p>\n<header class=\"entry-content-header\">\n<div class=\"post-author-image\"><a class=\"post-author-format-type\" href=\"https:\/\/jcitytimes.com\/author\/aaromo\/\"><span class=\"rounded-container\"><img decoding=\"async\" class=\"avatar pp-user-avatar avatar-81 photo ls-is-cached lazyloaded\" src=\"https:\/\/jcitytimes.com\/wp-content\/uploads\/2021\/08\/IMG_0992-120x120.jpeg\" alt=\"Aaron Morrill\" width=\"81\" height=\"81\" data-del=\"avatar\" data-src=\"https:\/\/jcitytimes.com\/wp-content\/uploads\/2021\/08\/IMG_0992-120x120.jpeg\" \/><\/span><\/a><\/div>\n<div class=\"post-new-meta\"><time class=\"date-container minor-meta updated\">March 15, 2022<\/time><span class=\"text-sep text-sep-date\">\/<\/span><span class=\"blog-categories minor-meta\">in\u00a0<a href=\"https:\/\/jcitytimes.com\/category\/business\/\" rel=\"tag\">Business<\/a>,\u00a0<a href=\"https:\/\/jcitytimes.com\/category\/election-2021\/\" rel=\"tag\">Election 2021<\/a>,\u00a0<a href=\"https:\/\/jcitytimes.com\/category\/header\/\" rel=\"tag\">header<\/a>,\u00a0<a href=\"https:\/\/jcitytimes.com\/category\/latest_news\/\" rel=\"tag\">Latest News<\/a>,\u00a0<a href=\"https:\/\/jcitytimes.com\/category\/narrate\/\" rel=\"tag\">Narrate<\/a>,\u00a0<a href=\"https:\/\/jcitytimes.com\/category\/news\/\" rel=\"tag\">News<\/a>,\u00a0<a href=\"https:\/\/jcitytimes.com\/category\/trending_now\/\" rel=\"tag\">Trending Now<\/a><br \/>\n<span class=\"blog-author minor-meta\">by\u00a0<span class=\"entry-author-link\"><span class=\"vcard author\"><span class=\"fn\"><a title=\"Posts by Aaron Morrill\" href=\"https:\/\/jcitytimes.com\/author\/aaromo\/\" rel=\"author\">Aaron Morrill<\/a><\/span><\/span><\/span><\/span><\/span><\/div>\n<\/header>\n<div class=\"entry-content\">\n<p><iframe id=\"ad-auris-iframe\" src=\"https:\/\/narrations.ad-auris.com\/widget\/jersey-city-times\/producer-releases-video-case-study-of-the-lewis-spears-campaign\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-org=\"0d779a700f6d492cbe79e383c7f2cb2b.ec3069\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div id=\"pico\">\n<p>It was January 2021, and Melissa Ulto was pushing Councilman Rolando Lavarro to run for mayor.<\/p>\n<p>\u201cCome on man, it\u2019s time to move past the rhetoric and actually do something \u2026 challenge this guy,\u201d she recalls telling him. \u201cI\u2019ll run your campaign digitally, I\u2019ll do all of your marketing, your digital strategy, I\u2019ll run your live streams, I\u2019ll do the website \u2026 whatever you need. But we\u2019ve got to get going.\u201d<\/p>\n<p>Ultimately, Lavarro begged off. But in May, a political newbie with minimal name recognition and even less money, named\u00a0<a href=\"https:\/\/jcitytimes.com\/fatherhood-and-mentoring-young-men-of-color\/\">Lewis Spears<\/a>, jumped into the race, taking on Mayor Steven M. Fulop, who was running for a third term.<\/p>\n<p data-autoattached=\"true\">\u201cWhen I heard that Lewis was going to run, I reached out to his campaign and volunteered my services\u201d Ulto recalls.<\/p>\n<p>\u201cFulop running unopposed didn\u2019t sit well with me. I never like to see an election where there\u2019s someone unopposed because a democracy is not being utilized.\u201d<\/p>\n<p>Ulto has just released a video case study that looks back at what she believes she and the Spears campaign were able to accomplish together.<\/p>\n<p>Ulto runs\u00a0<a href=\"https:\/\/multostars.myportfolio.com\/projects\">her own shop<\/a>\u00a0and describes herself as a digital content producer, digital display designer, filmmaker, photographer, and video artist. She works on everything from luxury brands like Diesel, Rag &amp; Bone and Omega Swatch to nonprofits like Hudson Pride. \u201cThe luxury brand work helps support the nonprofit and social justice work I do.\u201d<\/p>\n<p>What did she learn from her work with Spears? \u201cI learned that local efforts can really make an impact if you are engaging voters directly and repetitively.\u201d<\/p>\n<p>Ulto managed Spears\u2019 bi-weekly live streams in which he fielded questions from voters.\u00a0 \u201cA lot of people tuned in \u2026 they were asking questions\u2026they were engaged.\u201d The streams proved so successful, they made them weekly.<\/p>\n<p>But, she said, \u201cI learned how interconnected and full of collusion the Hudson County political machine is and how dirty Jersey City politics is.\u201d<\/p>\n<p>\u201cThe fact that Fulop didn\u2019t show up for the Ward F debate was so indicative of the entitlement and dismissiveness of a certain class of people in Hudson County politics who pay lip service to social justice but really don\u2019t give a shit. And you can quote me directly on that. They don\u2019t give a shit.\u201d<\/p>\n<p>Ulto teaches content production to kids in local public schools. \u201cLast semester I was at P.S. 14. We should be ashamed as a city that a school for our children exists in that condition \u2026 there\u2019s mold on the wall \u2026 it\u2019s horrible. This semester I\u2019m teaching at Hoboken Charter, and it\u2019s a night-and-day situation. That scares me. Money is not being spent where it needs to be spent.\u201d<\/p>\n<p>\u201cThe case study is important because it shows local people engaging. If we had had a year, we would have won.\u201d<\/p>\n<hr \/>\n<p>The story is on the front page, above the fold, on the site:<br \/>\n<a href=\"http:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-16-at-5.45.58-PM.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-2680\" src=\"http:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-16-at-5.45.58-PM-1024x519.png\" alt=\"\" width=\"800\" height=\"405\" srcset=\"https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-16-at-5.45.58-PM-1024x519.png 1024w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-16-at-5.45.58-PM-300x152.png 300w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-16-at-5.45.58-PM-768x389.png 768w, https:\/\/multo.com\/wp-content\/uploads\/2022\/03\/Screen-Shot-2022-03-16-at-5.45.58-PM.png 1468w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A write up about the Lewis Spears Campaign case study by Jersey City Times: \u201cProducer Melissa Ulto has just released a video case study that looks back at what she believes she and the Spears campaign were able to accomplish together.\u201d March 15, 2022\/in\u00a0Business,\u00a0Election 2021,\u00a0header,\u00a0Latest News,\u00a0Narrate,\u00a0News,\u00a0Trending Now by\u00a0Aaron Morrill It was January 2021, and Melissa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[281,326,5,319,172,333,332,304],"tags":[56,76,135,42,54,169,50,39,74,75,57,58,68,73,61,62,41,53],"class_list":["post-2664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activism","category-case-study","category-movie","category-creative-direction","category-live-production","category-live-stream","category-livestreaming","category-press","tag-activism","tag-agency","tag-broadcast","tag-content-production","tag-design","tag-jersey-city","tag-media","tag-media-server","tag-melissa-ulto","tag-multo","tag-non-profit","tag-nonprofit","tag-politics","tag-producer","tag-social-media","tag-social-strategy","tag-video-production","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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