Multo.com has completed the Lewis Spears For Mayor Campaign Case Study. The video pulls together a clear picture of a vibrant, resourceful candidate, who leveraged local resources rather than party machine financing. The result, while not a win, was creating a powerful local impact, and challenging the incumbent to participate in what he had previously thought was a gimme, no challenger win. It also shows that with the right amount of time and a small jump in fundraising, Spears had the capacity to win.
